Its low break-even sales volume means that it can operate profitably in intensely competitive markets. These Amazon Fresh stores should be able to maintain profitability as margins compress and sales volumes fall – which is a key to survival.Īt first glance, Amazon Fresh looks a lot like a conventional grocery store: It’s not too small and it’s not too big, it carries all the items found in a full-service grocery store, and its meat, seafood, and deli departments offer fresh prepared items, grab-and-go, as well as pizza.īut a closer look reveals that Amazon Fresh is a digitally integrated grocery store, merchandised for today’s customers, that provides a seamless shopping experience. If this works as planned, it’s a store format that other grocers will need to watch.

Its new Amazon Fresh store has a value proposition that appeals to today’s shoppers, and it combines the flexibility to meet changing customer needs with lower operating costs. Amazon has worked hard to develop a grocery store that its affluent customers would like to shop.

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